> ## Documentation Index
> Fetch the complete documentation index at: https://www.spread.so/docs/llms.txt
> Use this file to discover all available pages before exploring further.

# Pulse

> You can track every lead action, from email opens to meeting bookings.

## What is Pulse?

Pulse is a feature that **collects and connects all activities of leads and customers into a single timeline**.\
You can view actions that occur across various touchpoints (such as emails, documents, meetings, forms, and web pages) at a glance.

<img src="https://mintcdn.com/relate-fa98d7d/Lf-j7D0CbyWVN3b3/images/pulse/pulsefull_en2.png?fit=max&auto=format&n=Lf-j7D0CbyWVN3b3&q=85&s=fa7b41bb769479344eaee365fd90d130" alt="Pulse full view" style={{ display: "block", margin: "16px 0", boxShadow: "0 6px 18px rgba(0, 0, 0, 0.16)", borderRadius: "8px" }} width="2424" height="1468" data-path="images/pulse/pulsefull_en2.png" />

With this feature, you can easily check the following information.

* Who opened which emails and which links were clicked
* Which documents or forms were viewed and how long users stayed
* Whether the meeting scheduler was visited and whether it led to an actual booking
* Whether an anonymous visitor was later converted into an identified contact

This allows you to **capture lead interest signals without missing them and connect them to actions at the right time**.

***

## Sources of user activities collected by Pulse

Pulse collects user activities generated from the following sources.

### 1. Viewing [Documents](/docs/docs)

The following document related activities are tracked.

* Which documents were viewed
* How many pages (slides) were viewed
* Time spent on each document and page
* Clicks on links within the document
* Email submission after viewing a document

This makes it possible to understand not just whether a document was viewed, but how deeply it was read.

#### Anonymous document tracking

* Visitors who do not enter an email address are recorded as anonymous visitors.
* Document viewing activities that occur in the same environment are accumulated under a single anonymous visitor.
* When an identifiable action such as email submission or link click occurs later, the anonymous visitor’s activity history is automatically linked to the identified contact.

<br />

### 2. Email opens and link clicks from emails sent via Relate / Spread

#### 2.1 Campaigns, automated campaigns, and sequences

After emails are sent, the following email related activities are tracked based on recipient responses.

* `opened`: Email opened
* `clicked`: Link clicked within the email
* `bounced`: Email bounced
* `rejected`: Delivery rejected
* `unsubscribed`: Unsubscribed

Detailed explanations of event statuses can be found in the [Status](/docs/metrics#상태status-종류와-의미) guide.

Icons make it easy to distinguish which type of email the activity came from.

<table style={{ borderCollapse: "collapse", width: "auto" }}>
  <thead>
    <tr>
      <th style={{ padding: "6px 14px 6px 6px", textAlign: "left", verticalAlign: "middle", lineHeight: "1.4", backgroundColor: "rgba(0, 0, 0, 0.04)" }}>Icon</th>
      <th style={{ padding: "6px 6px 6px 14px", textAlign: "left", verticalAlign: "middle", lineHeight: "1.4", backgroundColor: "rgba(0, 0, 0, 0.04)" }}>Type</th>
    </tr>
  </thead>

  <tbody>
    <tr>
      <td style={{ padding: "6px 14px 6px 6px", verticalAlign: "middle", lineHeight: "1.4" }}>
        <img src="https://mintcdn.com/relate-fa98d7d/Lf-j7D0CbyWVN3b3/images/pulse/icon_cam.png?fit=max&auto=format&n=Lf-j7D0CbyWVN3b3&q=85&s=2adb5b6ad95070a23d810d2b850152b2" alt="Campaign icon" width="20" style={{ verticalAlign: "middle", boxShadow: "0 4px 10px rgba(0, 0, 0, 0.2)", borderRadius: "6px" }} data-path="images/pulse/icon_cam.png" />
      </td>

      <td style={{ padding: "6px 6px 6px 14px", verticalAlign: "middle", lineHeight: "1.4" }}>Campaign</td>
    </tr>

    <tr>
      <td style={{ padding: "6px 14px 6px 6px", verticalAlign: "middle", lineHeight: "1.4" }}>
        <img src="https://mintcdn.com/relate-fa98d7d/Lf-j7D0CbyWVN3b3/images/pulse/icon_trig.png?fit=max&auto=format&n=Lf-j7D0CbyWVN3b3&q=85&s=28f8870510b559dcb6a968cdb1139735" alt="Automated campaign icon" width="20" style={{ verticalAlign: "middle", boxShadow: "0 4px 10px rgba(0, 0, 0, 0.2)", borderRadius: "6px" }} data-path="images/pulse/icon_trig.png" />
      </td>

      <td style={{ padding: "6px 6px 6px 14px", verticalAlign: "middle", lineHeight: "1.4" }}>Automated campaign</td>
    </tr>

    <tr>
      <td style={{ padding: "6px 14px 6px 6px", verticalAlign: "middle", lineHeight: "1.4" }}>
        <img src="https://mintcdn.com/relate-fa98d7d/Lf-j7D0CbyWVN3b3/images/pulse/icon_sq.png?fit=max&auto=format&n=Lf-j7D0CbyWVN3b3&q=85&s=9b30cd76d0532fdb9656079ad29079e6" alt="Sequence icon" width="20" style={{ verticalAlign: "middle", boxShadow: "0 4px 10px rgba(0, 0, 0, 0.2)", borderRadius: "6px" }} data-path="images/pulse/icon_sq.png" />
      </td>

      <td style={{ padding: "6px 6px 6px 14px", verticalAlign: "middle", lineHeight: "1.4" }}>Sequence</td>
    </tr>
  </tbody>
</table>

#### 2.2 1:1 emails sent within Relate

The following criteria apply for tracking responses to 1:1 emails.

* Standard 1:1 emails are tracked **only when there is a single recipient**, including to / cc / bcc.
* When using Gmail integration, individual tracking is available for each recipient.

<br />

### 3. Visiting the [Meeting Scheduler](/docs/meetings) page

The following activities on the meeting scheduler page are tracked.

* `viewed meeting scheduler`: Visited the meeting scheduler page
* Time spent on the meeting page
* `scheduled meeting`: Meeting successfully scheduled

This allows you to distinguish between simple visits and actual meeting conversions.

<br />

### 4. Visiting the [Forms](/docs/forms) page

The following activities are tracked during form page visits and submissions.

* `viewed form`: Visited the form page
* Time spent on the form page
* `submitted form`: Form successfully submitted

Form submission events can be used as a key point of lead conversion.

<br />

### 5. Website page visits

By installing a tracker code on your website or landing pages, page visit history can also be viewed in Pulse.
For example, you can track:

* Which pages were visited before submitting an inquiry form
* Which content was viewed immediately before conversion

This makes it possible to understand the full pre-conversion journey.

***

## Viewing Pulse by individual lead

<img src="https://mintcdn.com/relate-fa98d7d/Lf-j7D0CbyWVN3b3/images/pulse/indi-pulse.png?fit=max&auto=format&n=Lf-j7D0CbyWVN3b3&q=85&s=87415002eda432126b84c0dfb6204372" alt="Pulse contact timeline" style={{ display: "block", margin: "16px 0", boxShadow: "0 6px 18px rgba(0, 0, 0, 0.16)", borderRadius: "8px" }} width="2158" height="1260" data-path="images/pulse/indi-pulse.png" />

In addition to the overall timeline, Pulse allows you to **view all activities collected for each individual lead (contact)**.

When you click a specific lead on the Pulse page, you are taken to that lead’s contact page, where all related activities are displayed in chronological order in the `Pulse` tab.

On this screen, you can easily check the following.

* Which emails were opened, when, and how many times
* Which links were clicked
* Whether documents, forms, or meeting pages were visited
* Which activity occurred most recently

This allows you to quickly understand which content an individual lead is repeatedly engaging with and what stage they are currently in.

***

## What you can do with Pulse

Each user activity recorded in Pulse can be used as **a basis for automation and follow-up actions**.\
This makes it possible to quickly connect lead interest signals to actual conversions.

### Use cases

* Identify leads who viewed a specific document multiple times and connect them to follow-up campaigns or sequences
* Follow up with leads who opened emails but did not reply
* Identify high-conversion content by analyzing pages with long dwell time
* Track when anonymous visitors convert into identified contacts

Based on these activity signals, you can take the following actions.

* Trigger [Spread | Emma](/docs/emma-intro) automations based on specific activities
* Immediately add engaged leads to lists
* Quickly identify leads with high conversion potential

This allows you to capture moments of interest without delay and convert them into leads,
while continuously analyzing post-conversion behavior to improve high performing paths and content.
